Driven by sustainable development, many household names in consumer goods are rethinking packaging and setting an example for all walks of life.
Renewable Materials + Responsible Raw Materials
“No matter how innovative beverage packaging is, it cannot be 100% free from the dependence on fossil-based materials.” – Is that really true?
Tetra Pak launched the world’s first packaging made entirely from renewable materials in 2014. Biomass plastic from cane sugar and cardboard from sustainably managed forests make the packaging 100% renewable and sustainable at the same time.
Plastic reduction + Recycling
In the ice cream industry, is plastic wrap irreplaceable?
In 2019, Solero, the ice cream brand owned by Unilever, made a meaningful attempt. They eliminated the use of plastic wrap and stuffed the popsicles directly into PE-coated cartons with partitions. The carton is both a packaging and a storage container.
Compared with the original traditional packaging, the plastic usage of this Solero packaging has been reduced by 35%, and the PE-coated carton can also be widely accepted by the local recycling system.
Is a brand’s sustainability commitment more important than a brand name?
In the food and beverage industry, plastic recycling can be leveled and reused, is this really possible?
In February 2019, Coca-Cola Sweden’s product packaging suddenly changed. The original big product brand name on the product label was unified into a slogan: “Please let me recycle again.” These beverage bottles are made of recycled plastic. The brand also encourages consumers to recycle the beverage bottle again to make a new beverage bottle.
This time, the language of sustainable development has become the only language of the brand.
In Sweden, the recycling rate of PET bottles is about 85%. After these recycled beverage bottles are leveled, they are made into beverage bottles for Coca-Cola, Sprite and Fanta to serve consumers without consuming “new” “plastic. And Coca-Cola’s goal is to recycle 100% and not let any PET bottles turn into waste.
Not only develop products, but also personally participate in recycling
If the empty milk powder cans after use do not enter the formal recycling process, it will be wasted, and even worse, it will become a tool for illegal traders to make counterfeit goods. This is not only an environmental problem, but also a safety hazard. What should we do?
Nestle launched its self-developed “smart milk powder can recycling machine” in a mother and baby store in Beijing in August 2019, which presses empty milk powder cans into iron pieces in front of consumers. With innovations beyond these products, Nestlé is moving closer to its ambitious goal of 2025 – to achieve 100% recyclable or reusable packaging materials.
FRESH 21™ by FUTUR Technology is an innovator of sustainable MAP & SKIN packaging solution made from paperboard – a recyclable & renewable material. FRESH 21™ packaging speaks to the consumer’s desire for sustainability and less plastic while provided extended shelf life for fresh meat, case ready meals, fresh produce and vegetables. FRESH 21™ MAP & SKIN cardboard packaging are designed for production efficiency found with plastic – by using automatic denesters and matching production speeds.
By using FRESH 21™ packaging, together we are making a difference to the planet and embracing the circular economy.
When brands are making great strides towards sustainable development goals, the question that packaging practitioners should think about has changed from “whether to follow up” to “how to take action as soon as possible”. And consumer education is a very important part of it.